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Co-create the future. How Cocoon Projects builds and antifragile future
This week I had the opportunity to attend the Cocoon Projects Convention. Cocoon Projects is a consulting firm in Italy devoted to innovation. Not only the company supports clients’ innovation, but...
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Middlesea, center of disruptive innovation
On March the 28th and the 29th it will be held in Catania Blankdisrupt, the first event on disruptive innovation focused on the Mediterranean . An opportunity for all those who believe in the future of...
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Spotdining is coming to Italy, too!
SpotDining is the meeting platform between diners (let’s not call them consumers, since they build and share business) and restaurants for accessing special offers in real-time or simply booking, now...
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Hashtag: an Italian story
Giulio Tolli in un #gtjumps “The hashtag lead us to unexpected and sometimes fascinating destinations . […] hashtags live in social networks, is a word (or phrase without spaces) used for searching,...
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The times they are a changin’
“I’m old enough to know a lot of things, just from life experience. I know that newspapers are where you get your political news and how you look for a job. I know that music comes from stores. I know...
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How’re things going? Depend on the storytelling!
Storytelling, overused word, but … We can solve the problems just how we picture them in our storytelling. If we tell them catastrophically, for sure we will not solve the problems. On the contrary,...
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Storytelling, do not beat about the bush
There is much talk about storytelling and often seems to be a technique to be successful, the new silver bullet of marketing managers around the world. Graham Brown in his latest production finally...
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All we need is love!
Lately I have had to deal with marketing in retail, in particular the highly localized shops. Although the sector specificity, also in this case the system most effective marketing is focusing on...
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We are all marketer
In Connection Economy everyone is a marketer by definition. Everyone has its own network (even TV network with the emergence of personal streaming app like Periscope) and talks about your brand every...
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Vive la France!
J’aime la France! The French do it right! Always, even when they are not the first to do so. It also happens to Renault, the transalpine automotive brand, partnered to Nissan. In recent months I got in...
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Engage me up!
What’s engagement and why it’s the key to modern marketing. “What you have not seen you’ll find it where you’ve never been (anonymous African)”. “You cannot travel on a road without being yourself the...
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Serious Play with marketing
What does Lego® has to do with Marketing? The bricks and elements so dear to children (and not only) around the world, since decades, seem to get a little into business. It’s true, though, that Lego®...
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With a little help of from my friends (and Lego Serious Play)
The last September the 26th in Todi I facilitated two Lego Serious Play workshops open to the public. As already said in my previous post we played with marketing. Indeed, we have all created together...
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Common sense is not common
Servizio Clienti, What a word!To talk about marketing this time I’m telling you what not to do. Often mistakes teach you more than best practices. You know that I consider brand experience the key...
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Lego® Serious Play® in BMC
Lego® Serious Play® in a corporation like BCM. The words of people who have experienced the workshop on a critical issue such as communication between departments. Who’s BMC BMC is a global leader in...
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Lego® Serious Play® for assessing youngsters of the Civil Service of the...
6 Lego® Serious Play® workshops in 4 of the 5 main towns of Lazio (the region of Rome), involving over 200 volunteers of the civil service at the end of their missions in a project called...
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Lego Serious Play: a learning community
In early October, like every year the world meeting of Lego Serious Play certified facilitators was held in Billund, the town where Lego® was born. I’ll write later some specific posts about what’s new...
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Co-creating the future by facilitating
Co-create. More often, more and more organizations look internally to find solutions to improve and innovate. This leads increasingly to look less demiurges consultants or professors and more toward...
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Memory of the future
This morning, “looking at newspapers” the mind went back to memory. So thinking back to the past I discovered how some top activities today, great innovations in strategy and marketing have always...
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Disruptive innovation, always the best choice?
Disruptive Innovation or the Third Way (a family of complementary innovations around company’s core product or service)? A heated debate linked to the release of a book (The Power of Little Ideas: A...
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